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Roy Helmbold Design Studio
Packaging and Advertising POPCORN PACK SHOT

We have worked on the Weigh-Less business since 1990. In 2003, the business was sold to Patleys in Johannesburg and we were invited to pitch in order to retain the business. Having pitched successfully, we have subsequently revitalised the entire Weigh-Less Packaging Range with a new, fresher identity. While retaining the green colour which has become synonymous with the Weigh-Less Brand, we introduced a vignette and this light and modern look and feel.

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